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WHO IS TACO JOHN'S?
Taco John's began in 1969 in Cheyenne, Wyoming and has slowly and carefully grown to about 450 restaurants. Nearly all
are franchisee operated. Taco John's philosophy is to give its customers the most authentic Mexican food possible, and always
at an honest price. We seldom discount or "give our food away". We don't have to.
The portions are generous and the flavor is spicy. Never bland and "Americanized" like Taco Bell. And at
Taco John's, we prepare everything fresh to order from quality ingredients. So our food is always hot, delicious and cooked
to meet our customers' individual tastes and nutritional needs.
We offer a wide variety of traditional Mexican favorites. And we are continually developing new and interesting dishes.
Our unique Potato Oles are a popular signature item.
Nearly every Taco John's Restaurant is different. But they all offer the same great food. Served by friendly, efficient
people, in a clean, comfortable environment. Most are located in small to medium-sized towns and cities.
Our Core Customer is male, 25 to 35, middle income, with traditional values. He typically owns a four-wheel-drive vehicle
and listens to country music. He is willing to pay more to get more, and appreciates quality as well as quantity .He knows
and wants good Mexican food.
To hard-working people all across the country, Taco John's is the place to get lots of real, great -tasting Mexican food,
served the way you want it, for a fair price.
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